YSL Chic Edit YSL Iconic Bags

The Row Bags: Every Line, Priced and Set Out

Nearly every designer handbag gives away its label on sight, before the proportions register at all. The Row inverts that, and that one choice drives nearly all of how its leather goods are designed, priced and traded on. Mary-Kate and Ashley Olsen started the label in 2006, lifting the name from Savile Row in London, the street that codified restraint in tailoring. New York City is home to the company: a design studio has been in Tribeca since 2012, a Paris office opened in 2011 and a London office was added in 2019. Boutiques it owns outright operate in Los Angeles, New York, London, Paris and Amagansett, and all the rest is routed through the brand’s own webstore and a short list of stockists. What follows is a row bags overview: the families that really count, the specifications that separate them and what each costs. Treat every figure below as a market price observed in 2026 rather than an official price list, because the brand publishes no such list.

How to Recognise a The Row Bag Without a Logo

No style in the range has an exterior logo plaque or a monogram, so you identify these bags by silhouette, proportion and construction instead. A single small, discreet exterior stamp is set low on the side of the bag, tuned to blend into the leather rather than disturb it, and a second stamp is placed inside. Palladium-plated hardware is finished matte or brushed, absorbing light rather than throwing it across a room. Where most houses would print a logo jacquard, there is nappa, lambskin, calfskin or cotton herringbone, because linings are treated as materials in their own right. The rule that designer shoulder bags governs the tailoring, where a garment is judged by its line rather than its label, governs the bags too. The brand’s own product pages list Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.

• No plaque on the outside, no monogram and no branded hardware whatsoever
• Palladium-plated fittings in matte or brushed finish rather than high-polish gold tone
• Linings in nappa, lambskin, calfskin or cotton herringbone
• One discreet exterior stamp set low on the side and a second, crisp one inside

Understanding the Margaux Family, and Why It Is Hard to Buy

The Margaux is the shape most buyers think of first, and at the moment it is the most confusing corner of the collection to shop. Observed at $3,650, the Soft Margaux 10 is 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches with a 5-inch handle drop. Closure is an interior toggle, the side gussets are belted, protective metal feet sit underneath, and a removable shoulder strap is included. The Soft Margaux 12 repeats that construction at $4,350, measures 12 x 9 x 7.5 inches, and adds a zip pocket. The Margaux Shoulder 12 is a different proposition at $4,900, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 exists in leather and canvas at Selfridges, and a Soft Margaux 15 circulates too, though no reliable retail price attaches to either. The original was pulled from third-party retailers during 2025, and the brand’s own site now displays the Soft and Shoulder versions instead; the discontinuation has been widely reported yet never officially confirmed by the brand.

The Working Middle: Totes, Top Handles and Shoulder Bags

The Park family is the volume engine of the line and the most common first purchase. The N/S Park Tote runs Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, with the spread inside each size tracking material and finish rather than capacity. The Park Tote spans Small and Medium at $1,450 to $1,620, the Park Tote Three lands between $1,750 and $2,400, and the XL Park Tote is $2,490. Higher up, a The Row tote bag gets expensive fast: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. In the top handles it is suede that bites hardest: $3,850 for India 10.00 in leather against $5,370 in suede, and Agnes 15 at $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Elsewhere, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho occupies the value end at $1,420. Shoulder styles spread just as widely, from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.

Small Bags, Clutches and Where the Line Starts

The most affordable row handbags aren’t cut-down versions of the expensive ones, they are smaller problems solved with the same care. At $1,090 the 90’s Bag has become the collection’s low-key cult favourite; the Half Moon is observed at $1,390, and one stockist shows a leather variant at $1,690. Half Moon dimensions differ between sources, so treat the official 8 x 13.5 x 2.5 inches as the reference figure and expect other listings to disagree slightly. The Bourse Clutch, $1,590, proves the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. The Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390 all fall beneath it. Above it sit the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Price Bands Summarised

Three bands describe the collection well enough to shop by, and they hold across every category. Most buyers meet the brand in the entry band, roughly $590 to $1,500. The middle band, roughly $1,550 to $3,500, absorbs the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes sit. A single rule applies to all three, since suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.

No Longer Sold New: Archive Models You Will Only See on Resale

You read the secondary market differently once you can identify the bags no longer sold new, and a large part of the label’s reputation rests on them. Start with the Bindle, a suede shape with raw-cut trims, a knotted detail and an open top reported to have retailed around $1,190, then the Bindle Three, whose padded handle and removable inner pouch are observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Compact and structured, the Devon is a top handle in polished saddle leather with a top zip, a hidden shoulder strap and decorative stitching. Grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets constitute the Camden, at approximately 9 x 12.5 x 5.25 inches. Expect to meet the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which have reliably documented retail figures.

Resale, Authentication and Care

The resale picture is unusually strong, though it should be read as observed market behaviour rather than investment advice. The Rebag CLAIR 2025 report placed The Row at 97 percent brand-level value retention, a first entry into the report’s unicorn tier of 85 percent and above, behind only Telfar, Hermes and Goyard. The strongest individual result was the N/S Park Tote at 146 percent, with the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent, all above the brand-level number. Canvas, nylon, sisal and seasonal-colour pieces regularly sell below retail, so the strength belongs to black and neutral calfskin in the signature shapes rather than the line as a whole. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care follows the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.