Sophisticated Luxury Collection The Row Top Handle Bag

The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond

Adjectives are how most luxury houses label their sizes. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes far easier to read. The number attached to a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve inches. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.

This convention extends past the flagship. The full list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant to be read literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, spelled out

Take the number in the name, attach the word inches, and you have the width of the bag. That is the system in full, applied consistently enough across the numbered families that it is fair to treat as a rule rather than a coincidence. It is unusually honest labelling, because it erases the gap between what a size sounds like and what it measures. A Small from one house can be roomier than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse nobody.

What the number does not tell you

Width is one dimension of three, and the other two do not scale with it in any predictable way. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a straight scaling of the smaller one. What changes is the height, which gains two inches, and the width, which grows by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be slighter than the numbers imply.

The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to cover the rest. Fittings inside differ too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details determine how a bag behaves day to day far more than an inch of width does. Read the number to place the bag on a scale, then read the specification to understand what it does.

The Margaux Shoulder 12, where the rule bends

There is one current model that bends the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 has a twelve in its name, yet the brand publishes its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson carries over: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as an indication rather than a measurement.

What those widths actually hold

Most guides skip the step that does the work, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick kit, which is the territory of the Sofia 8.75 and of the small clutches. At ten inches you have the textbook small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts taking in a paperback, a small notebook, a folded scarf and a full-size wallet at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet cease to be a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.

• 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
• 12 in: the most versatile width in the line and the one most buyers settle on.
• 14 to 15 in: work, the commute and days when you carry other people’s things as well.
• 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.

Price rises with width, but material moves faster

Size and price track each other, though not as steeply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a much larger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.

The bags that carry no number

A good deal of the line sits outside this system, and mixing the two conventions is where confusion begins. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are orientation shorthand, habitually read as north-south for taller shapes and east-west for wider ones.

How to turn inches into a decision

The practical value of a literal sizing system is that it can be tested before you buy. Measure a bag you already own and like, then compare its width to the number in the model name you have in mind. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement suggests. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, not the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.